Lead the creative vision for bareMinerals Dewy Lip-Balm launch, aligning with overall brand objectives and marketing goals.

Collaborate with cross-functional teams to understand product features, unique selling points (USPs), and target audience to inform creative strategy.

Oversee the conceptualization, design, and execution of creative assets across various platforms, including the website, CRM, and paid media channels. Ensure a cohesive visual identity and messaging strategy across all touchpoints, maintaining brand consistency. Take ownership of the creative process from initial ideation to final implementation, ensuring timely delivery of high-quality assets.